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Ideas in a Jam Jar

From a market stall to a multi-million pound business
here’s our humble journey that’s brought us to where we are today

“Don’t follow your dreams, chase them!”
Susan Ma - founder
"My love for developing natural beauty recipes stems from my upbringing and life in Cairns - Tropical North Queensland, Australia where I was surrounded by the amazing plants and botanical actives that inspire our formulations today."
SUSAN MA
2004

Ideas in a jam jar

Tropic’s founding product – the gorgeous Body Smooth Polish – is freshly handmade in my kitchen at home using 100% natural, Australian inspired ingredients and sold for the first time at Greenwich Market, London. Over the next few years, I devote nights and weekends to manufacturing, selling and formulating new beauty recipes, to create my first natural skincare range.
 
2012

A dream come true

After appearing on The Apprentice in 2010, I’m given the opportunity to present my passion and vision for affordable, natural and cruelty-free skincare to Lord Sugar. Impressed by the products, he spots a unique business opportunity within a rapidly growing natural beauty industry and invests to become a 50/50 partner; making Tropic the only company he has invested in outside of The Apprentice winners.
 

Tropic Skin Care Launch 2012

 
"I admire the quality and ethos of the Tropic products, and that's why I invested."
LORD ALAN SUGAR

Product development

We work tirelessly to innovate, improve and expand our existing
range of natural beauty products.
 
2013

Open for business

Lord Sugar and I decide that our route to market is to sell our award winning products exclusively through independent Tropic Ambassadors. On May 4th, we open our doors to 400 beauty lovers nationwide to launch their very own businesses with us. Our mission is to ignite the entrepreneurial flair that’s in all of us, and to empower our Ambassadors to earn what they’re worth, on their terms, through our lucrative commission plan.
 
"We believe in business with a personal touch, where reputation is everything, and success is gained through word of mouth and strong values."

LORD ALAN SUGAR & SUSAN MA

Make it mineral

After a year of development, we proudly unveil our brand new cosmetics range that’s powered by active botanical extracts and free from harsh chemicals. It’s an instant hit, and sales double.
 

Glambassadors' Winter Wonderland September 2013

 
2014

Business is booming

Our Ambassador numbers have more than doubled and our entrepreneurs are earning record industry commissions with tens of thousands of pounds being paid out each month.
 

Glambassadors' Paradise Island March 2014

 

Surrey Beauty Kitchen

We expand to our brand new 6000 sq. ft. beauty kitchen where we introduce new manufacturing equipment to meet the huge demand for our award-winning products!
 

Glambassadors in Wonderland September 2014

 
2015

Where we are today

We celebrate over 3000 successful Ambassadors and welcome many new entrepreneurs into the business every day. As the demand for our natural products continues to grow, this year is set to be our best yet. We look forward to meeting many more beauty lovers across the country and cannot wait to launch more innovative, award-winning products!
 

The Glammies March 2015

 
"No matter how Tropic has grown, we still and always will, uphold the same core values of producing the highest quality, natural and cruelty-free beauty products that really make a difference to your skin."

SUSAN MA
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